MEDIA PLANNING AND BUYING

A goal without a plan is simply a wish!

Marketing is all about one word, media planning. Owing to budget constraints, the selection of media and type of media can be challenging for brands. While planning a campaign, it is important to consider the optimal media for a brand’s products or services. Media planning determines the best media or a combination of media which helps in achieving the objective of a marketing campaign.

Media buying helps in negotiating and purchasing advertising space to display advertisements. Considering station formats, pricing rates, demographics, geographic, and psychographics, a definite plan is chalked for ensuring maximum visibility and returns.

The Uncommons has an unbeatable edge in media planning and buying. Our parent organization has a 29-year experience as a media agency. To top it all, we have an INS accreditation with clients from various sectors including corporate, real estate, FMCG, banking and financial services, furnishings, pharma and other SMEs. Our parent organization, established in 1990, has been a market leader in media planning and buying with a perfect amalgamation of trust, integrity and imagination.