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MEDIA PLANNING AND BUYING


A goal without a plan is simply a wish

Planning - marketing is all about this word. Owing to budget constraints, the selection of media and type of media can be challenging for brands. While planning a campaign, it is important to consider the optimal media for a brand’s product or services. Media planning determines the best media or a combination of media which helps in achieving the objective of a marketing campaign.

Media buying helps in negotiating and purchasing audience advertising space to display their advertisements. Considering station formats, pricing rates, demographics, geographic, and psychographics, a definite plan is chalked for ensuring maximum visibility and returns.

The Uncommons has an unbeatable edge in media planning and buying. Our parent organization has a 27-year experience in media agency. To top it all, we have INS accreditation and have clients from various sectors including Corporate, Real-Estate, FMCG, Banking and Financial Services, Furnishings, Pharma and other SMEs. Our parent organization, established in 1990, has been a market leader in the Media Planning and Buying. They are a perfect amalgamation of Trust, Integrity and Imagination.