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CLIENT: MAPRO

Background

Mapro Foods manufactures fruit jams, fruit beverage concentrates crushes, squashes and fruit bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in Western India. Founded in 1959, The company has grown organically over the last five decades with sustained profitability.

Challenge

Mapro Foods required packaging for a new set of products - Coolio candy. Being an established brand in the market it was important to maintain the brands identity as well as create a unique packaging design for the new set of products.

Solution

We created a set of packaging designs for the four flavours of Coolio candy – raspberry, citrus, spearmint and eucalyptus that was appealing to children and adults alike to help create demand for the product.