CLIENT: MAPRO

Background

Mapro Foods manufactures fruit jams, fruit beverage concentrates crushes, squashes and fruit bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in Western India. Founded in 1959, The company has grown organically over the last five decades with sustained profitability.

Challenge

Mapro Foods required packaging for a new set of products - Coolio candy. Being an established brand in the market it was important to maintain the brands identity as well as create a unique packaging design for the new set of products.

Solution

To introduce a new product from an established, well recognized brand like Mapro, we designed packaging for the hard boiled flavoured candy that would reflect the four different variants, and also appeal to a large audience, from kids to adults.