CLIENT: COOKRITE

Background

Cookrite is an amalgamation of healthy eating with a fit and healthy lifestyle. Their product range varies with ready to eat food and ready to cook ingredients for millennials who are busy working on their craft. These easy to cook packs simply follow the concept of heat it for two minutes and your meal is ready. With no added preservatives and gluten free, the company emphasize on the usage of 100% natural and organic components to preserve the flavours.

Challenge

Cookrite was a new brand in the market and required a definitive packaging design to help the products reach customers and create curiosity and demand for their product.

Solution

To catch the eye of its target audience (busy professionals) we created a packaging for easy to cook, ready-to-use gravy that would stand out instead of blend in with the competition, and also convey the different variants through the graphics used.