Established in the year 2016, Desi Farms is the brand name of SNA Milk & Milk products private limited, a Maharashtra based company primarily involved in the processing and packaging of milk and milk products. Since the milk industry fell prey to increasing adulteration, Desi Farms was born as a response to said problem.
The brand wasn’t launched as yet and therefore required end to end branding. The challenge was to create a unique branding, positioning and packaging design to differentiate it from other dairy products already in the market.
We created the name, logo, packaging design for their various products including milk, curd, buttermilk and lassi through hand sketched illustrations that helped the brand stand out.