CLIENT: RIVERGATE

Background

The Rivergate Resort is an exquisite resort located in Karjat (about 90 km from Mumbai and 120 km from Pune). A state-of-the-art leisure resort, it is crafted as a tribute to country side living. Bejewelled with all the modern luxury and conveniences, this place offer activities for variety of interests like wildlife, adventure, health and recreation. Rivergate Aranya is a real estate project in Karjat. It offers exclusive bungalow plots in the backdrop of the magical Sahyadris. The project has apex quality infrastructure which makes it an ideal location for your villa/second home. The scope here was to rebrand the resort and create a new identity for the real estate project. Thereby, making it apposite to each other!

Challenge

Nature is one of the most important aspect of this project. And therefore, it was necessary that the identity should be created around it. Also, today, Karjat is slowly becoming the most preferred location for a second home. It was essential that the real estate project would establish its exclusivity. Priced at a premium, Rivergate Aranya’s identity should be such that it justifies the price of the project.

Solution

A famous man once said, ‘whenever I have found myself stuck in the ways I relate to things, I return to nature. It is my principal teacher, and I try to open my whole being to what it has to say’. We agreed and went to find inspiration in nature. The identity created was not only palatial, it was closely related to nature.