CLIENT: ROYALPALMS

Background

The Royal Palms Estate consists of an 18-hole golf course, a health spa, golf club, recreation club, two lakes, man-made beach, shopping mall, school, hospital, swimming pool, restaurants, a cafeteria, a shopping village, an entertainment centre, 3-Star, 4-Star and 5-Star hotels, offices, IT parks, residential properties like studio apartments, villas, bungalow plots and row houses in the suburbs of Borivali in Mumbai.

Challenge

The Imperial Palace Hotel of the Royal Palms Estate was a great venue to host weddings and large functions with an expansive luxury setup. Though the Royal Palms Estate had such a brilliant property the awareness for the same wasn’t present in the weddings and events circles.

Solution

To boost the amounts of weddings and events at the Imperial Palace Hotel and ensure that their calendar ran full we ran newspaper ads for the hotel in various newspapers helping to create brand awareness as well as give out the message to people to host a wedding in a palace like setting rather than an ordinary wedding lawn, hall or hotel.