CLIENT: RICHS

Background

In 1996 Rich Products Corporation partnered with Graviss Foods Private Ltd., to form a joint venture company, Rich Graviss Products Pvt.Ltd (RGPPL), which introduced non-dairy whip toppings to the Indian market. Having launched several new products from its international portfolio as well as through product development at its R&D centre in Pune, the company today has a wide range of products catering to the bakery and food service segments and is recognized as a market leader in the non-dairy segment.

Challenge

Though Rich was a popular brand in the US, in India the partnership of Rich Graviss was still unknown. The key challenge was to create brand awareness and inform people about the variety and quality of their products.

Solution

We created a brochure for the company to use to talk about the brand, it’s history as well as the products on offer. This in turn helped the company take their information to prospective B2B clients.