Background
OM is the trusted name in material handling equipment with a history of over a 100 years. The Italian born manufacturing company brings to India a strong heritage of trust and reliability. OM prides itself on its Italian design along with an in-depth understanding of the unique requirements of the Indian market. With a product range including Electric forklifts, Pallet Trucks, Stackers, Reach Trucks and Diesel forklifts conforming to the highest quality standards, performance and serviceability OM brings world class standards for Indian requirements.
Challenge
OM Voltas was a popular name in the Indian market but OM wanted to break away from the OM Voltas brand name and focus only on brand OM in the Indian market.
Solution
The brand came to us only with a logo, we helped create guidelines for their brand design as well as created a set of informative material including brochures, posters and emailers for the brand to share information regarding their products to their prospective clients.