Background
Nihilent is a global consulting and services company using design thinking approach to problem-solving and integrated change management. Nihilent provides a comprehensive range of process and technology-led transformation services leveraging advanced analytics, artificial intelligence, blockchain, business intelligence, data science, cloud services, IoT, and machine learning.
Challenge
Nihilent was well known in the IT circles but being a company that catered not just to the IT sector but beyond, it was important to make the brand well known across various sectors.
Solution
We created newspaper ads for hiring employees across India while also talking about their upcoming IPO which helped improve brand awareness across the country.