Why should you ‘brand’ your brand?
An average person today is exposed to about 34 GBs worth of data, or new information a day. From hoardings, the mails in their inboxes, to the different packaging in a supermarket, your customers are exposed to thousands of brands and branded content.
In order to stand out and be remembered amongst this deluge of information, you need to be special. Think of it this way: everything you know about a product is a result of branding.
In 2020, having a ‘brand’ is vital for success – 91% of consumers prefer to buy from an authentic brand.
Your product, its brand image needs to be worked on, your branding strategy honed and perfected – from your logo, your communication, to your designs, and the experience you offer your customers, everything needs to be meaningful and intentional.
And good branding helps you do just that. Here’s how branding makes a difference for every business.
1) Branding leads to recognition and recall
Something all big brands have in common is a memorable, but simple logo and positioning statement. As the face of your brand, your logo and your tagline build a connection in the customer’s mind and leads to recall. Even if your product is relatively unknown but your brand is recognized, your work is halfway done.
2) Branding generates trust
A brand’s perception, its perceived quality is often the best tool in building a market for your product. If your brand looks cool to a teenager, polished to a young professional, or experienced to a businessman, more often than not, they have already formed a favourable impression about your business and are likely to trust it. With the right branding, you can create an image for your brand that invites and inspires trust and leads to returning customers.
3) Branding supports your marketing efforts
When you have a strong brand, your advertising strategies are given a boost as your messaging and designs can continue an established tone and visual strategy. Consistent branding in ads, packaging and online presence gives an impetus to your marketing efforts as it also yields good results.
4) Branding invites loyalty
A good brand, by creating an impression of a particular desired quality invites new customers and encourages them to return. Word of mouth becomes a very strong factor in generating loyalty, so it is important to establish the right note. Equally swayed by good, consistent branding are your employees – working in an organization with strong values that are shown through internal branding leads to higher employee satisfaction. Working for a reputed brand is a source of pride for employees, which is seen through increased job performance and longer work associations.
5) Branding helps sales and revenue
Consistent branding has been shown to increase revenue by up to 23%. A well branded, firmly established business naturally invites more investment and expansion opportunities. A unique branding exercise puts you miles ahead of competitors with the same product, as they are not able to replicate it, and consequently generate the same levels of sales.
In today’s cutthroat world, creative designs and a strong branding strategy are the best weapons to ensure your business’ success. Give yourself an edge by working with The Uncommons – a 360 degree branding and advertising agency in Pune.
Talk to our team of brand experts today and get started on the path to great business results!