What can Space Branding do for your business?
We’ve all heard about the importance of having a great logo, a well-articulated tagline, brand palettes and manuals. You’ve got all of that in place. So when we have everything needed to create a successful business, why is it important to invest in space branding? Well, here’s why.
David Holston communication and design management expert says, “Products might fail, companies are bought and sold, and technologies change on a daily basis, but brands carry on through all these changes. Brands are the most sustainable asset of any organization and when aligned with its overall strategy, can become the central organizing principle for every decision.”
One of the best, most enduring ways to present your brand is through your office. A memorable logo and an easy-to-use website are only the beginning of good branding. Equally important is how your official places of business, be that the corporate office, the workshop or the warehouse look. More than slogans and ad campaigns, the essence of your brand, your beliefs, the ways you practice what you preach – your brand values, so to say – should be reflected in the space your business occupies.
This is where corporate space branding comes in. Space branding agencies specialize in displaying and developing your brand in ways that lets the customers experience it on a deeper level and create memories while engaging with it. Talk to space branding experts, like our team at The Uncommons, and they will all tell you that these branded corporate spaces are designed to strengthen customer loyalty and create a favourable impression. Studies show that consistent branding across all customer touchpoints increases engagement and thereby, revenue by up to 23%.
A well branded corporate space can be a great asset to your marketing strategy and team. It tells your customers about the philosophy and culture of your business in ways that the most well-worded ad cannot. You create a positive image and expectation in your client’s mind about the level of professionalism and expertise you bring. And of course, as it is said, first impressions are often the last impressions. The impact that superbly designed office has on a potential customer is unrivalled. It creates a sense of credibility and inspires trust and confidence. Because let’s be honest: if you don’t care about your business enough to do your office up well, why would your clients trust you to care about their work?
Another often ignored aspect of space branding is the effect it has on the employees. Studies show that well designed offices create a sense of belonging, ownership, and increases productivity. By creating a sense of belonging, a pleasing office space promotes loyalty towards the team and the brand. As opposed to a cluttered, dingy and unorganized space, aesthetically pleasing office spaces invite creativity. They boost concentration, inspire collaboration, and result in higher job satisfaction.
To conclude, along with creating a great online persona and offline presence for your brand, placing as much importance on the look and feel of your corporate spaces will be instrumental in creating a positive, memorable brand identity. Space branding will not only help your business be a cut above the competition, but it will also create a positive impact on your employees and their productivity, all of which will contribute to the growth of your company.
Reach out to The Uncommons Design Co., one of Pune’s best 360 degree advertising agencies, and see the great results our space branding strategists and designers create for you!
