The Incredible Potential of Brand Design in Carving a Persona for Your Brand
Imagine this. You own an apparel store. You aspire to be a luxury retail chain selling high-end clothes and accessories to movie stars and celebrities. You source the most opulent fabrics and talented fashion designers that make some stylish apparel to match your avant garde vision. But your store still looks like a budget-buy shop that has been decorated in the 1980s. Do you think you’d be able to make it big in the luxury fashion industry?
No.
We at The Uncommons Design believe that Brand design is exactly like that store. If you put no thought into it, you will not be able make the right impression on your audience. No matter how great the quality of your product, without the right strategic branding, it’ll be much harder to get anywhere substantial because your target audience will not be able to identify with your image.
A great story is made of engaging content and gripping images. Your brand story needs to cut through the noise of competition and say an interesting tale that will strike a chord with your audience. Whether it’s through a recall-worthy logo or a catchy tagline, your brand’s first steps set the tone for it’s journey.
Your brand’s design is not just it’s voice but it’s competitive edge! It’s a great way to manoeuvre your peers and win over your target audience. In this world of information overload, it’s one of the tools to cut through the clutter and be heard.
The options with regards to brand design are exhaustive and confusing. Choosing the right design makes all the difference in your brand story. That’s where the right brand design agency (like Uncommons Design of course!) plays a crucial role. Whether it’s bringing your vision into reality, or guiding you to choose the most effective design, strategic brand consulting will help you find your way in the labyrinth of possibilities for your brand.
The right branding is just the differentiation your product needs. To make your story relatable to your audience, choosing the right brand design is extremely important.
To understand with the help of iconic examples, let’s take the case study of Apple and Holiday Inn.
‘Apple Computers’ changed to ‘Apple Inc.’ and decided to go from a neighbourhood name to a global style icon. Along with their name, they changed their logo too and this helped them turn around consumer perception completely. Apple, as we all know, is known as one of the most stylish brands in the industry today.
Holiday Inn wanted to rebrand itself from a family hotel to a business hotel. The most effective thing the company did was to change its complete tone of brand design, making it look more business. By changing its logo, Holiday Inn could achieve its vision and change the audience’s perspective in a much smoother fashion.
Like Steve Forbes rightly said, ‘Branding is the single most important investment you make in your business’.
If you’re looking for a story that cuts through the nonsense, get in touch with the Uncommons Pune to know what an impact good branding can make !
