Packaging is your most effective marketing tool!
You have a business plan, you have a great product, you have a team ready, but something is missing… The right product packaging!
Why? Because without the right packaging, your great product might just end up sitting in shelves. Here’s a situation: two companies, A and B produce, launch, market and sell the same kind of product, but company B’s sales figures are much better than that of A’s. Wondering why? There is a really important factor in the entire process that company B seems to have achieved: the right kind of packaging for its products.
Packaging is one of the most important aspects of your marketing strategy, and every brand should put a lot of thought into it.
Why is it important?
Attractive packaging design can make your product stand out and lure an audience towards it. Packaging is your first salesman, attracting a crowd, and then by converting customers into sales. Consumers base their purchase decisions and buy products that catch their eye first, hence product packaging design is very important. When your packaging is strong, attractive, and durable, people associate the same qualities with your brand.
Packaging is where impressions are first created, hence you should rely on a creative food packaging design agency in Pune. A creative ad agency has the capacity to understand your brand, your product and then design creative packaging which will compel the customer to pick it up.
What does it do?
Research has shown that a consumer takes around 7 seconds to decide whether to put a product in the cart or not. A dominating factor in this regard is the packaging of the product.
A high percentage of customers have tried a product because the packaging caught their eye on the retail shelf. In fact, they often purchase a product again because of the packaging.
The benefits of packaging aren’t just limited to offline results, but online as well.
Product packaging leads customers to research more information about a product, write online reviews that mention the packaging and post about that product on social media.
It is surprising to know that Indians are far more influenced by food packaging design than their global counterparts. According to a study, the contribution of packaging in overall product satisfaction is put at 71 percent by Indians compared to the 41 percent global rating.
As a brand owner, you should pay utmost importance to packaging because your customers are getting exposed to many product categories for the first time.
Apart from reflecting the personality of the product, packaging design and product design also ensures higher sales figures and better growth prospects for the product in the future because in any normal scenario, customers will pick the better packaged product not only because it is visually appealing but also because a well packaged product is synonymous to a product great in quality and safety.
How should you do it?
Your packaging design should display your product’s USPs, make it easy for your consumer to open, enjoy and use your product, and give them information that they need and that engages them. If you have packaging that makes your product easy to use, it will mean that your customer will keep coming back.
The product and packaging design should be done in a manner that it stands out, not too complex, visually appealing, trigger an emotional engagement and create an ever-lasting impact on the consumer’s mind.
For example, after the trouble Maggi went through, its new packaging with double the safety standards helped gain back its wide and varied customer base that it had lost. Even years after its launch, be it the younger or older generation, everyone immediately picks the ‘orange packet’ of Tata Salt for the kind of image its packaging design has created in the minds of consumers.
Hence, it is vital to have good packaging design to boost sales and results for your products. If you are looking for a packaging design agency in Pune, make sure you reach out to The Uncommons Design. We were established in 2014 and since have provided superior advertising and branding solutions. Make your brand stand out amongst the crowd and make an impression with our unique packaging design solutions!