Importance of Social Media Engagement for the growth of your Business
Establishing a social media presence for your business, building a loyal following and engaging your followers effectively with quality content may be a big effort, but the positive effect it can have on the growth of your business is unmatched. Here are some reasons why:
Social Media Engagement Offers Social Proof of Your Business
Social media engagement isn’t necessarily about the number of Instagram followers you have or the number of “Likes” you’ve gathered on your Facebook business page but these statistics do make a difference when it comes to how your business is perceived by a prospective customer. If a prospective customer visits your business page and sees that your page and your business looks popular and that you’ve got a large fan base or positive testimonials from a satisfied customer it would propel him/her to purchase your product or service and become a follower of your page.
Social Media Engagement is More Cost Effective than Traditional Advertising
One of the limitations of traditional advertising media is that to reach more people your cost would significantly increase too but with social media engagement campaigns people can share your post and generate further views without increasing your cost. A single person sharing or re-tweeting a message of your business could reach hundreds or even thousands of people for virtually no cost! Businesses that miss out on this with social media strategies that don’t generate engagement are losing a major opportunity.
High Social Engagement Boosts Brand Awareness
Each time a customer interacts with your business on social media, the overall awareness of your business and brand is increased. If a customer likes your Facebook page or one of your posts, friends and followers of that person often see that engagement and overall awareness of your business increases.
Social Media Engagement Expands Your Marketing Reach
Through traditional media it can be difficult to reach a global audience but through social media it is easier to engage and reach potential customers wherever they may be. This can help create a larger market for your product or service and turn visits to your business page into more sales.
At The Uncommons, a premier social media agency in Pune we create social media strategies tailored to your business/brand to help create more social media engagement that further helps upsell your brand amongst the right customer audience of the said business/brand.
