Don’t quarantine your brand! Strategic branding can keep your business going in the lockdown

Let’s just say it: 2020 is turning out to be very, very different than any one of us thought it would be. With the global spread of the novel coronavirus, COVID-19 has led us all to stay and work from home.

Brands and businesses everywhere have found themselves in a never-before situation, trying to reach an attention deficit audience from home while struggling to sound relevant and avoiding coming off as tone deaf. Your old brand communication and marketing strategies seem irrelevant when faced with the lockdown and a growing panic. Does that sound familiar? Don’t worry – the good news is that your competition is sailing in the same boat.

Coming to the point: with the entire world shut down, how do you ensure that your brand doesn’t take a hit? The answer is simple, these uncertain times need an uncommon approach. Enter The Uncommons Design, the best brand and marketing agency to get your business through these challenging times!

In order to stay relevant in these changed times, your brand needs these essentials:

• A strong brand identity
• Great content
• Eye-catching designs
• The best digital and social marketing strategies

And the good news is, The Uncommons team is here to deliver on all of them! Here’s how our team can help your brand:

Brand Identity Creation and Packaging Design

In the most simple meaning, brand identity is the business image that you portray to the world. By communicating your business personality, promises and the expectations your customers can have of your business, it helps in generating trust, loyalty and credibility. A strong brand identity is often your most valuable asset, as it makes you more memorable, creates an aura of stability and expertise. Under a strong brand identity is also the design and content of your packaging for the product. And if your product is not seen, it is not purchased, making the design of utmost importance. Our branding experts can guide you to a creative, unique identity that reflects your ideas for your brand, while our packaging design team can create eyeball grabbing designs that make your product stand out.

Content Marketing

These days, the average human attention span is only about 8 seconds. That means the copy that accompanies your ad, packaging or post needs to be engaging, relevant and enjoyable, otherwise your customer will not even make it to the bottom of your creative. With help from our content team, your brand content can help you generate leads, build trust, increase engagement through our approach to content marketing.

Social Media and Digital Marketing Strategies

Research shows that as more and more people are stuck at home during the lockdown, the amount of time they are spending inside has increased, leading to a decline in traditional marketing activities like OOH advertising and print ads. Instead, people are spending a whopping 2.5 times more time on the internet. This means, you have 2.5x more chances to grab their attention digitally! With our team of social and digital marketing experts, your brand can reach and engage with your target audience in real time, giving you the best business results.

The world as we know it is changing. To keep up with it, your brand needs a team that understands how to navigate changing trends and adapts to them with agility. Give your brand an uncommon edge by working with the best brand and marketing agency, The Uncommons. Don’t worry about the lockdown – we’ll make sure your brand and business results aren’t locked away!

Talk to our team today!