Digital Marketing is the Future of Marketing in a Post-Corona World
The novel coronavirus has brought the world to a standstill. From the huge death toll to the extremely high number of infected people, this virus has come for us all. And unfortunately, the effects of it have spread to the economy and the workforce. With everyone quarantined, shops, commercial spaces shut and businesses working from home, the way we do business has changed.
With your customers restricted to their homes, reaching them digitally is the only way to go. But here’s the kicker: every other brand and business has also reached the same conclusion. That means the digital space is going to be more crowded than ever, and standing out and being seen is going to be a much tougher battle. Staying relevant, competitive and delivering value digitally is now more important than having a big office, huge inventory and a great sales team. Shocking as it maybe, this wake-up call might be the catalyst necessary for your business’s digital transformation. Adapting to a new normal is an absolute necessity for any business or brand that wants to stay afloat. Fortunately, there is a solution: digital marketing.
Digital marketing, an additional tool for businesses previously, is now the need of the hour. The pandemic has changed not just how we live, but also how we communicate, browse, purchase and re-purchase. This is where the right digital marketing can transform your business. With a big slow down in traditional forms of marketing, there is a huge surge in the time people are spending online, consuming content, interacting on social networks and looking for new information. This is therefore where your brand needs to be, and what it needs to do.
Here are three of the most helpful digital marketing efforts you should try:
Search Engine Optimization:
Search engine optimization, or SEO as it is commonly called is the process of making your website easy to find and increasing its ranking so that it is visible on the first page of a search engine’s results. These days until your website is on the first page, you lose relevancy as well as visitors. With SEO, you can generate organic traffic on your page and get better search results and rankings on different search engines. SEO is therefore a very important part of a good digital marketing strategy. The process usually involves finding the right keywords and strategy and targeting audience for your brand, on page and off page optimisation, improving UX and page responsiveness.
Building a strong online presence, generating user traffic, increasing leads, getting more conversions, and eventually getting good ROI are the benefits of a good search engine optimization strategy.
PPC Marketing
PPC refers to pay-per-click marketing which is an important tool in any digital marketer’s kit. Through PPC marketing, you can ensure visits to your website rather than waiting around for them to happen organically. In this method, you pay a fee only when your ad is clicked upon, thereby leading to the name, pay per click. As you do not have to spend for the ad to be displayed or for the impressions or placement, but only for the number of times it is clicked upon, this is a good method of monitoring your spends. Some of the benefits of PPC marketing include more traffic to your website and an increase in sales figures. Through remarketing, PPC can also help you increase your brand recognition. As you are not dependent on SEO or the Google algorithm, the changes and evolutions in them do not harm your PPC marketing strategy. You also have the added benefit of being able to get fast and measurable results through PPC.
Social Media Marketing
With a huge amount of increase in the amount of time spent online by users during the lockdown – almost 2.5 times more than before – having your brand well-represented on Facebook, Twitter, Instagram, LinkedIn and other social media sites is vital these days. Social media marketing facilitates brand awareness and loyalty by bringing your audience in contact with your brand both organically and inorganically. Social media marketing helps a brand connect with its audience in a personal way that increases trust. It can be smartly used to promote your products and services. Increased brand recognition has a proven and well-documented positive impact on everything from improved rankings, organic search result rankings, more leads, higher conversions. All of these things lead to improved ROI, just through utilizing only a fraction of your ad spend budget.
Along with the three practices mentioned above, content marketing is an equally important part of getting your brand notices by the people who are important for it. Great content has the power to transform any strategy and creative, as well as create a lasting impression that leads to conversions.
Make sure the agency you choose to work with also has a good content team to get the best results.
The Takeaway
India is the second largest online market in the world, with the average Indian spending nearly four hours online these days. Furthermore, with digital ad spends projected to grow by nearly 20% to nearly Rs 25,000 crores by next year, you can be sure that digital marketing is the best way to take care of your business right now.
Partner with Pune’s best brand and marketing agency and get our team of digital marketing experts to give your business a boost! With experience in crafting great content, unique designs and coming up with uncommon marketing strategies, our entire team is here to cherry pick the best possible creatives, content and strategy for your digital marketing exercise. We excel at helping businesses grow their audiences by helping them creating a strong brand with a great online presence. Talk to our team today, and give your business a boost even in this post-corona era!
