Digital Advertising Trends to Watch Out in 2018

The best part about Digital Marketing trends is that they are fluidic and change as frequently as one can imagine. So as a brand owner, to be on top of your game, you need to understand how the trends are evolving and you need to evolve too. Go up the ladder with the perfect online marketing strategy and remember search engine optimization is the key. Also the success of any brand lies in how your customers perceive it. This perception is brewed by the way you project your product/brand to your audience. Hence you need to be super careful in knitting a story.

Mobile Ready: Is your brand visible and communicable via mobile? This is crucial because the number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. One in every three is a smartphone user. Hence as a brand owner you need to be visible on the small screen.

Video Content: Today, videos are a rage and the most suitable medium to communicate. If you want your audience to stick around, then engage with them through videos. Video consumption has increased manifold and they are easily shareable. Audience don’t like to read long content, but a quick video is enough to keep them glued. Make videos a crucial part of your content marketing.

Influencer marketing: We have always heard about the power of ‘word of mouth’. So, influencer marketing is somewhat similar but from the mouth of an influencer. Basically, an influencer is a person who has a loyal set of followers on his/her social media accounts. Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your customers. Today the customer is not interested in listening to what the company has to say rather it is keen to know what a particular influencer has to say about it. Making an influencer an advocate of your brand as a part of your social media marketing can go a long way in creating positive impact. But you need to be careful as to who you choose. Don’t put the responsibilities of your brand on a person who is not perceived well by your customers.

Google AMP: Most retail mobile sites take around 6.9 seconds to load, double the length of time that nearly half of all internet users will wait before they abandon a web page. So, in an attempt to boost user experience by speeding up the mobile web, Google rolled out its AMP (accelerated mobile pages) project last year, and more recently, its AMP for ads and landing pages.

The AMP framework allows designers to build “lightweight” pages that load at lightning speeds. It includes:

• AMP HTML: A version of HTML without all the bells and whistles, like custom tags, for example.
• AMP JavaScript: This lighter version of Java is, like AMP HTML, a restricted version of of its parent programming language that doesn’t allow third-party JavaScript.
• AMP CDN: This optional “content delivery network” allows you store a cached version of your web page on Google’s servers, which makes for even faster delivery to the internet users requesting it.

When built correctly, these pages load in a fraction of a second, and they’re easier to find, featured prominently at the top of SERPs.

Remarketing Ads: No matter how annoying this might sound but you need to set reminders for your customers. Once the customer has visited your website, make sure to show up on sites visited by them. Don’t overdo it because that might turn off the customer to the extent that he/she might shut your brand forever. Plan it and strategize it to ensure that your customers turn into loyal ones.