Category: Advertising Agency

How Important is Perception in Advertising?

How Important is Perception in Advertising?

Agreed, advertising is the most potent tool for companies to get spread awareness about products or services and augment customer base, which ultimately translates to increased sales and profits. Although, there are numerous elements...

Advertising & The World Around Us – The Social Equation!

Advertising & The World Around Us – The Social Equation!

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief” – Leo Burnett Traditionally, advertising is a form of marketing communication used to promote or sell something, usually...