Branding Strategies to Fuel your Business Growth
Branding, what does the word really entail? The Oxford dictionary defines branding as “the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them”. This definition seems outdated in today’s world of digital marketing where rapid growth and advancement in technology is making the said definition obsolete. Today we need a more holistic branding strategy to gain a competitive advantage integrating various disciplines to get the optimum result.
Growth as we know won’t last forever and that is the reason we need to prepare for the future slump which is inevitable. As Sun Tzu said “In peace prepare for war; In war prepare for peace”. Sun Tzu was a Chinese general, military strategist, writer and philosopher who lived in the Eastern Zhou period of ancient China and the writer of the famous war strategy book “The Art of War”. We at The Uncommons Design specialize in providing holistic branding solutions to help you deal with the fierce competition. We help you create a branding strategy to establish a foothold in the market because a strong foundation is the key to establishing a successful brand. It’s important to know what your brand stands for and how you want to portray it to your customers and end users. A definite plan to create a strategy is what we at The Uncommons specialize in and assist you in the execution of the same.
Defining your target market is another aspect we help you with as this is one of the key aspects for the success of your brand. Some questions you can ask here are:
- How old is the target market?
- What are their interests?
- Why would they choose my product or service?
Furthermore, we need to create branding pointers which can aid in creating a look and feel across all your marketing activities. This is essential because your brand is always recognized consistently based on its design, colors and logo. Highlighting USP’s or Unique Selling Points of your organization is the need to create a competitive advantage in this market of rapid change.
Finally, your customers need to be highlighted and your content needs to be created only with the end user in mind. Highlighting your client reviews on your website, social media channels and offline marketing materials may be a good way to create trust and generate good content for your brand. This along with the aim and drive of achieving sustainable growth for your brand will allow it to survive and then thrive in the ever changing, highly competitive business environment.