Brand Engagement for the Next Generation!
Generation Z is that generation that have been born between 1996 and 2015. They’re a generation fuelled by technology as they’ve never known a world without the internet. They’re always connected and need to be constantly entertained and engaged.
For them the world is a connected place where they’re forever ‘online’. No wonder then that their digital experience is actually their human experience.
Gen Z is going to become the largest generation of consumers by the year 2020. How do brands reach out to this new generation that is forever on the move yet always connected online?
A whole new approach with a change in the regular old school strategic branding and marketing mindset will be the need of the hour. Online services will be needed to be tailor made, web design and development will be made to be personalised and predictive. Apart from that it will be important to experiment with new forms of social media marketing and communication focusing on creation of good content. This will be needed to create a strong relationship with Gen Z as they grow to become high spenders with an increase in their purchasing power.
Key Pointers To Keep In Mind
Be Open To New Technology
Brands need to constantly review their existing platforms to ensure that they are user-friendly, predictive, and regularly upgrade them to be ahead of the trends.
It is important to experiment with new forms of technology as technology keeps expanding, upgrading and changing on a daily basis.
Pay Attention To Your website
Though Gen Z accesses the web from a range of devices, they still have a clear preference – the mobile phone. It is important for better brand engagement that a brands’ website is optimised to its best for the mobile phone.
By providing user friendly web design and development and personalised, convenient digital experiences to Gen Z, brands can stay relevant and be more attractive.
Content Is King
Gen Z prefers to be entertained rather than be informed. They are also likely to purchase products or services from a brand that provides consistent and relevant content. Gen Z has a low attention span and therefore the right strategic branding is needed to create good content to keep them engaged, if not, they would not hesitate to move on to the next brand, trend, product or service.
Take A Stand For Something
As consumers, Gen Z demands that brands be socially accountable and related to a cause, a thought or a movement. Gen Z are more likely to buy from a brand that contributes to social causes, while they can stop buying from a brand that contributes to a social cause with which they disagree. It is no longer enough for brands to just provide a product or service. To form an emotional connection with the latest generation of shoppers, brands must now identify and support the causes that matter to them too.
At The Uncommons Design, we understand that teen consumers have gone largely ignored and underserved by brands who prefer the wait it out strategy till these teens become spenders rather than engage them early and watch them grow into brand loyalists. We understand the demographic and the right strategic branding and marketing needed to engage with them. By the time many advertisers will come to this realisation we will be well armed and prepared to engage Gen Z with the right strategic branding.
