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MEENU NANDAWANA



Identity Design / Logo Design

Background:

Meenu Nandwana is one of Pune’s most revered makeup and styling expert with over 10 years of experience. She started her career under the able guidance of Cory Walia. Her list of mentors includes individuals such as Savio John Perriera and Vidal Sasoon who have been instrumental in shaping her vision for beauty. Meenu has also worked on numerous ad films & movies. She is known for weaving magic in hair styling, bridal makeup, body art, fashion makeup and even face painting. In 2013, she took another leap in her career by launching her own studio- Omorfi. The services offered range from Professional Makeup to Regenerating Treatments. She also provides courses for both personal and professional purposes under the Academy program.

Challenge:

Internet presence is necessary for every product. Even though Meenu Nandwana was an artist par excellence but most of her clients came via word-of-mouth marketing. The website would become a powerful tool to generate enquires and ensure better visibility. The biggest challenge for this website was the design. The client’s vision was to make it grand like a world-renowned makeup brand. This website had to re-planned, re-written and completely redesigned.

Solution:

The sitemap of this website was comparatively simple, however once it was approved, the designing process began. This website required good quality images and therefore, a photoshoot was necessary. The font and the design was chosen to give an executive feel. The language used was flowery and apposite for a makeup brand. Also, with an elaborate Facebook and Google campaign, the website is gaining a good visibility.