The undisputed global leader in industrial trucks, related services and supply chain solutions, KION Group is one of our major clients. With a strong presence in over 100 countries including India, their logistics solutions ensure the smooth flow of material and information within factories, warehouses and distribution centres. This group is the largest manufacturer of industrial trucks in Europe, the second-largest producer of forklifts globally and a leading provider of warehouse automation. Linde, Baoli and Voltas are the three brands of the KION Group which are present in India.
For us, the challenge again was the definite set of guidelines. We had to make sure that all the creatives would be according to their guidelines and yet, serve their purpose. Also, it should look pleasing as per our design standards. For KION Group most of the most visuals created were for the blue collar employees, therefore, the role of copy was limited. However, the visual definitely becomes more challenging. And of cousre, the visuals should be created in order to make the employees proud of where they are working.
Although, it may seem that working with Atlas Copco would make it easier to work with KION. Yet, our research made us realize that every brand is different and has its own challenges. KION Group has a completely unique set of guidelines which took time getting used to. However, both the brands are alike in one way. They would require very powerful visuals because the audience was somehow same. And again, we had to use different design approaches for different creatives. The end result however was amazing.