Cafe Toons is a casual cafe which has been around for almost 2 decades now. The establishment has garnered many loyalists over the time and occupies a special place in their lives. Classic rock and beer is what Cafe Toons is known and adored for. They are located in the heart of the city on MG Road.
The F&B scenario in the city is on a rapid expansion mode. As people have more choices to eat out now, they are experimenting with new outlets and cuisines. Kingfisher Burger Fest is a yearly event at Cafe Toons. The challenge this year was to grab maximum eyeballs which would result in maximum walk-ins for the fest.
We devised a 20-day promotional campaign on Social Media. Our plan included creating pre-buzz for 10 days and promoting the burgers for the remaining 10 days of the fest. We used the elements of artists (after which the burgers were named) in our creatives. Our campaign received over 18k post engagement and a reach of 80K.