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DESI FARMS



Background

Desi Farms, one of Pune’s premium milk producers and distributors of farm-to-home milk/milk products. The company was created with the idea of delivering pure, fresh and healthy milk directly to your home. The company offered a vast range of products that includes farm fresh raw/pasteurized milk, paneer, ghee and chaas. All these products are processed in their state-of-the-art ISO 9001-2015 certified dairy complex located in Ahmednagar and are distributed via their cold-chain delivery system.

Challenge

The most important challenge was to communicate that Desi Farms would deliver unadulterated farm-to-home milk/milk products to your doorstep. Also, the logo and other marketing collaterals should look raw, integrating elements typically found in an Indian dairy farm. It was of prime importance to stand out of the crowded packaged milk market which is dominated by national as well as smaller regional level players.

Solution

The real challenge was to create a logo which looks simple and can be instantly identified as a milk brand. The font used was such that it looked like flowing milk. Colours used were blue and white, which are prominent in the food and beverage industry. The colours, font and typography helped in creating a logo which would give the feel of a premium milk brand. Also, the effect of the logo was that the product offered by this company is cream-of-the-crop and its its purity has not been compromised at any stage.