The Battlefields of Brand Building: Advertising Agencies

An advertising agency is just like any other business. A business, that cannot survive without regular customers. But no matter how steady the influx of customers is, accruing new customers is always crucial for growth. Positive word of mouth may fuel growth but only up to a certain extent. For a steady growth,

Advertising Agencies and their Work

No business can survive without regular customers. But, however steady the influx of customers may be, accruing new customers is crucial for growth. Positive word of mouth fuels growth, however, the results are slow. Advertising is the ideal tool to put businesses in power drive. Advertising is the first sales pitch to client/prospect. Advertising is the first step in the quest which results in convincing an organization/individual to avail services or products of a business. An advertising agency is a service based business dedicated to creating, planning, and handling advertising for its clients. Mostly, an agency works independent from the client. However, some companies may have a separate department for advertising. An outsiders view works best for selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.


The increasing impact of internet and social media, has made it necessary for brands to have a strong online presence. What is a digital agency, you may ask! Digital Agency helps brands in providing creative, strategies and technical development of screen-based products and services. Digital marketing helps brands in engaging niche markets. Brands are slowly embracing digital marketing owing to its cost-effectiveness, success, and measurable impact. Digital Marketing is not about technology; it requires creative problem solving techniques.

Rolls? Eh, what? Chicken? No… Roles of an Advertising Agencies

This could be the general reactions of employees working in an agency. But, here we are looking for roles. Let’s be serious! Working with brands/businesses for developing powerful campaigns. Staffed with art directors, media planners and writers. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials, radio commercials, Online Advertising, out of home advertising, Mobile Marketing and AR Advertising as part of an advertising campaign.

Specialists at Work

Advertising is simple, I don’t need to hire an agency!

Right? WRONG!!!!

People who are working in an agency are experts in their respective fields. He/She can perform their jobs better than a brand or company. Right from a designer to the writer, everyone uses their skills to persuade customers. Also, the team will ensure that the money goes into the right type of media (radio, television, newspapers, online or a combination) at the best possible rates.

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