Uncategorized

Research have shown that a consumer takes around 7 seconds to decide whether to put a product in the cart or not. A dominating factor in this regard is the packaging of the product. A high percentage of customers have tried a product because the packaging caught their eye on the retail shelf. In fact, […]

When you create a product or service, it is not meant for use just by your employees or you. Infact you would want it to reach everyone and thus create a brand for yourself. However this process cannot be executed in isolation. You need creative minds to work with you to design a map for […]

Let us begin with what makes a brand? It isn’t just the product but how people perceive of it. It is every identity attached to it which makes it easier for customers to spot it even amongst a crowd. It is creating an invaluable asset and it can decide the course of the business’s direction. […]

In today’s space and time, it is of utmost importance for any company to stand out among competitors and carve a name for itself that the consumers can relate to. Here is where creating a brand identity for themselves comes into picture. A brand or corporate identity is the company’s way of clear communication with […]