Things to Consider Before Finalising An Advertising Agency

Every product, no matter how big or small, requires promotion of some capacity to make the audience aware. Without efficient promotion, the product remains a secret and its business objective remains unachieved.  To design promotional activities, a specialised team is required and this is where the requirement of an external advertising comes into play. An […]

How and Why Choosing the Right Packaging Enhances Your Product

Consumers base their purchase decisions and buy products that catch their eye first hence product packaging is integral for a brand to market its products. Presentation is one of the most important methods to look unique in a perfectly competitive marketplace. Here’s a situation worth consideration, two companies A and B produce, launch, market and […]

Corporate Space Branding Strategy – What Makes a Brand

Corporate Space branding stratergy pune

  Consider this scenario, you are manufacture world’s best hamburgers. However, with your limited budget, it is hard to compete with international burger chains. Even if, these international chains are selling sub-standard products at premium prices, they are making bigger profits! What could be the reason? It doesn’t take a CSI team to figure it […]

Your Business needs that EXTRA Marketing Edge!

The success and failure of any business depends on getting known. In other words, what will determine your success parameter is simply – spreading awareness about your products or services to your potential customers. Everyone knows that! Right. Still, very few startups actually assign a marketing budget. For most, the thought is, ‘We have a […]

Advertising & The World Around Us – The Social Equation!

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief” – Leo Burnett Traditionally, advertising is a form of marketing communication used to promote or sell something, usually a business’s product or service. Agreed, advertising is an important tool for organizations to reach their prospective customers. But, as member […]