How and Why Choosing the Right Packaging Enhances Your Product

Consumers base their purchase decisions and buy products that catch their eye first hence product packaging is integral for a brand to market its products. Presentation is one of the most important methods to look unique in a perfectly competitive marketplace. Here’s a situation worth consideration, two companies A and B produce, launch, market and […]

Corporate Space Branding Strategy – What Makes a Brand

Corporate Space branding stratergy pune

  Consider this scenario, you are manufacture world’s best hamburgers. However, with your limited budget, it is hard to compete with international burger chains. Even if, these international chains are selling sub-standard products at premium prices, they are making bigger profits! What could be the reason? It doesn’t take a CSI team to figure it […]