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  • Things to Consider Before Finalising An Advertising Agency

    Every product, no matter how big or small, requires promotion of some capacity to make the audience aware. Without efficient promotion, the product remains a secret and its business objective remains unachieved.  To design promotional activities, a specialised team is required and this is where the requirement of an external advertising comes into play. An […]

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  • How and Why Choosing the Right Packaging Enhances Your Product

    Consumers base their purchase decisions and buy products that catch their eye first hence product packaging is integral for a brand to market its products. Presentation is one of the most important methods to look unique in a perfectly competitive marketplace. Here’s a situation worth consideration, two companies A and B produce, launch, market and […]

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  • How Important is Perception in Advertising?

    Agreed, advertising is the most potent tool for companies to get spread awareness about products or services and augment customer base, which ultimately translates to increased sales and profits. Although, there are numerous elements in the psychology of advertising (visual appeal and message). But, perception is the most important and sadly, the most overlooked psychology! […]

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  • Advertising & The World Around Us – The Social Equation!

    “Good advertising does not just circulate information. It penetrates the public mind with desires and belief” – Leo Burnett Traditionally, advertising is a form of marketing communication used to promote or sell something, usually a business’s product or service. Agreed, advertising is an important tool for organizations to reach their prospective customers. But, as member […]