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  • #livingwithsocialmediafear

    A popular TV star recently got married. She looked giddy and gorgeous in all her wedding pictures that she shared on her social profiles because she wanted her fans to be a part of the occasion. But something else happened. The fans of her ex-boyfriend (a popular television star too) took to social media and […]

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  • How Important is Perception in Advertising?

    Agreed, advertising is the most potent tool for companies to get spread awareness about products or services and augment customer base, which ultimately translates to increased sales and profits. Although, there are numerous elements in the psychology of advertising (visual appeal and message). But, perception is the most important and sadly, the most overlooked psychology! […]

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  • Advertising & The World Around Us – The Social Equation!

    “Good advertising does not just circulate information. It penetrates the public mind with desires and belief” – Leo Burnett Traditionally, advertising is a form of marketing communication used to promote or sell something, usually a business’s product or service. Agreed, advertising is an important tool for organizations to reach their prospective customers. But, as member […]